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So many of our clothes and gear use 3M Scotchlite Reflective Material on graphics and piping for superior visibility. Now, this isn't your ordinary reflective material. For starters, we use an exclusive, titanium grey color. The material also utilizes a technology called ?retro-reflection', which reflects light back to the original source - motorists, for example - much more clearly. This means that you can be seen up to 500 feet away in low-light conditions.

Compare that to 75 feet for a biker not wearing any reflective material, or 100 to 150 feet for a biker wearing garments with generic reflectivity.